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Sensor Tower acquires Playliner to expand mobile games data
Sensor Tower announced it has acquired Playliner, which will expand its coverage of mobile gaming data to include Live Ops.
Companies such as Applovin, Playtika, and Playrix have used Playliner’s insights to inform their long-term strategies. According to Sensor Tower’s acquisition report, Live Ops within evergreen games comprises over 50% of consumer spend on in-app purchases. Kirill Razumovskiy, Playliner CEO, said in a statement, “We’re thrilled to join Sensor Tower and bring Live Ops insights into the industry’s leading platform for gaming intelligence.
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