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ServiceNow is developing AI through mix of building, buying and partnering


ServiceNow is building more sophisticated generative AI into the platform through a combination of building, buying and partnering.

I think the biggest thing that we try to prioritize is how we can make decisions that are in the long-term, best interest of our customers, and that differentiate us from what we know we’re world class at, which is enterprise automation in our platform,” Kirk told TechCrunch. “And so if you look at what’s coming up in the Washington release, we provide all kinds of features that companies would not have really gone out and built, or people who want to develop AI projects would not have been able to pull together proof of concept, and us building it in the platform for them just makes total sense,” he said. This is a critical point of differentiation for them, as it allows for intelligent automation of multi-step processes that once required a significant amount of effort and switching between applications to complete,” Kirkpatrick said.

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