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ServiceNow’s New Hiring Strategy: Poach From Salesforce


(Bloomberg) -- ServiceNow Inc. has increased its workforce and expanded in enterprise software using a simple strategy: hire from its larger competitor, Salesforce Inc.Most Read from BloombergSlovak Premier Fighting for Life After Assassination AttemptChina Considers Government Buying of Unsold Homes to Save Property MarketUS Inflation Ebbs for First Time in Six Months in Relief for FedHow One of the World's Oldest Hedge Funds Went BankruptFlood of China Used Cooking Oil Spurs Call to Hike US Le

It’s not just rank-and-file workers switching over at the San Francisco Bay area companies — ServiceNow has poached senior leadership, including those who have helped define Salesforce’s unique corporate personality. “We’re a very aspirational company that a lot of people want to pull talent from,” said Bill Patterson, executive vice president of corporate strategy at San Francisco-based Salesforce, in an interview. Of course, McDermott’s tenure as CEO at German-software company SAP SE was marked by large acquisitions, such as an $8 billion deal for Qualtrics International Inc., which weren’t always popular with investors.

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