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Shein app relaunches in India with Reliance partnership
Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid
Under the partnership structure disclosed recently by India’s commerce ministry, Shein will operate purely as a technology partner, with Reliance maintaining full ownership of the platform through its subsidiary. Commerce Minister Piyush Goyal said recently that the approval process involved extensive vetting by multiple ministries, including IT and Home Affairs. For Reliance, the partnership marks a departure from its traditional strategy of incorporating brands into its flagship Ajio fashion app.
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