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Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost e-commerce risks
Chinese ecommerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer protection rules following the
During a press conference announcing a Communication on E-Commerce EU lawmakers warned that a “tsunami” of cheap imports were flooding the market with products that fail to meet the bloc’s standards — creating health and safety risks for European consumers. The Commission’s Communication sets out what’s being couched as a “A Comprehensive EU Toolbox for Safe and Sustainable E-commerce”, with the proposal spanning big ticket issues like custom reforms and targeted measures for imported goods, as well as calling for consumer protection and competition enforcement to be stepped up in this area. In wider remarks responding to the Commission’s proposed toolbox for safe and sustainable ecommerce, Shein wrote that it welcomes “efforts that enhance trust and safety for European consumers when shopping online”, and also voiced support for “a level competitive playing field”.
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