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Shein must cede Indians’ data, control of local ops to re-enter India


Shein must surrender all data of Indian customers and control of its local operations to its partner, Reliance Retail, and keep operations fully local to Shein must surrender all data and ownership control to its Indian partner Reliance Retail to return to India.

Reliance, India’s largest conglomerate, and Shein confirmed last year that they had struck a deal for the Chinese retailer’s return to the world’s most populous nation. Starting mid-2020, India has banned over 300 Chinese-linked apps — including ByteDance’s TikTok, Alibaba’s UC Browser, and Xiaomi’s Community and Video Call — over national security concerns. Beijing said India’s ban on apps violated World Trade Organization guidelines and damaged the “legitimate rights and interests of Chinese companies.”

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