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Shop Circle raises $60M to encircle e-commerce with an app suite


The boom in ecommerce post-pandemic meant shops moved online. However, some merchants ended up with dozens of separate app providers to accommodate

With this funding, Shop Circle has also completed the acquisition of Aiden, an AI-powered, so-called “guided-selling” software used by such ecommerce giants as LG, Prenatal, and Intersport, among others. In a statement, Francesco Canzonieri, CEO of Nextalia said: “Shop Circle stands out in the industry with its innovative approach to delivering a unified B2B software suite.” He has interviewed Tony Blair, Dmitry Medvedev, Kevin Spacey, Lily Cole, Pavel Durov, Jimmy Wales, and many other tech leaders and celebrities.

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