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ShopBack expands rewards business from Asia to the U.S. with gamified offers


ShopBack, Asia-Pacific’s shopping and rewards platform with over 50 million users across 13 markets, has launched in the U.S.

Known for making everyday purchases more rewarding through its gamified earning model, ShopBack is now available to U.S. shoppers with a slate of features and offers exclusive to the U.S., from over 2,000 merchants including Amazon, Best Buy, Walmart, Expedia, iHerb, Ulta, Macy’s, Kohl’s, Uber, CVS, DoorDash and more. Founded in Singapore in 2014 by Henry Chan and Joel Leong, ShopBack has become a household name across Asia-Pacific by offering its 50 million users cashback and personalized deals from over 20,000 merchant partners. “Their ability to drive meaningful engagement through cashback and gamified experiences offers a fresh, effective, and valuable way for U.S. shoppers to connect with brands like iHerb, while saving money along the way.”

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