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Shopify boosts its commerce platform with ‘Magic’ image editor and other AI enhancements


Shopify adds over 100 new AI-powered features to its commerce platform, helping merchants sell more, work smarter and create better customer experiences.

Early tests showed Magic can create SEO-optimized text in seconds versus the minutes typically required to write high-converting product blurbs. According to a report by KPMG, the pandemic disrupted the retail industry by an estimated five years in the past 12 months, and increased the adoption of artificial intelligence in the sector. However, 49 percent of them also felt that artificial intelligence adoption was moving faster than ideal in their industry, raising concerns about cybersecurity, bias, and ethics.

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