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Shopify’s ‘Magic’ AI image editor can make any product pics look professional
Sellers can make products look cool without using Photoshop.
Glen Coates, Shopify’s vice president of product, says many sellers on the platform don’t have access to big studios or professional photographers, but they still need to set their items up for success. Other generative AI tools Shopify added last spring include automated product descriptions, chatbot integration, and suggested replies for chats between merchants and buyers. While Shopify does host larger brands — Kim Kardashian’s Skims uses the platform — a large chunk of its users are smaller independent sellers and direct-to-customer businesses.
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