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ShopMy lands $18.5M to help influencers earn more money from promoting products
ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced today that it raised $18.5 million. The ShopMy, a marketing platform for content creators, raised $18.5 million.
The company will use the money to help scale its network of 40,000 creators, including Alix Earle, the latest “It Girl” on the internet with over 10 million followers on TikTok and Instagram. “He observed a significant disconnect in the social media ecosystem: influencers struggled to monetize their product recommendations effectively, and their followers didn’t have an easy path to purchase. The company recently introduced “Lookbooks,” which enables brands to send gifting requests and allows creators to choose the products that fit their aesthetic.
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