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Should Apple Kill Siri and Start Over?


Few features have promised to revolutionize the way we interact with our Apple devices as much as Siri, the company's ubiquitous virtual...

Launched in 2011, Siri was introduced as heralding a new era in human-computer interaction, offering an intuitive voice-controlled interface for accessing information, scheduling appointments, sending messages, and much more. After Apple bought Siri, the giant company seemed to treat it as a backwater, restricting it to doing only a few, slowly increasing number of tasks, like telling you the weather, sports scores, movie and restaurant listings, and controlling the device's functions. Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts.

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