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Should you have to pay for online privacy?

Some websites have started introducing paywalls which can be lifted with data rather than cash.

It is an increasingly common message from websites: browse for free - if you allow us to track your data and target you with personalised ads - if you don't, hand over some cash. "Fundamentally it comes down to an argument between a right to do business and a right to privacy," says Philippa Donn, a partner at DPN Associates, a consultancy which advises on data protection issues. But online advertisers have taken their spending elsewhere – on social media sites, influencers and brand deals – leaving a black hole in newspaper budgets.

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