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Silicon Valley AI Startups Are Embracing China’s Controversial ‘996’ Work Schedule
In an industry once known for cushy perks, some founders are now asking staff to commit to a 72-hour weekly schedule. You’re either in or you’re out.
Rilla, an AI startup that sells software designed for contractors (like plumbers) to record conversations with prospective clients and coach them on how to negotiate higher rates, says nearly all of its 80-person workforce adheres to the 996 schedule. Ritchie Cartwright, founder of the San Francisco–based telehealth company Fella & Delilah, recently posted about a message he’d sent to employees on LinkedIn, outlining his efforts to shift some of his current staff to a 996 schedule. Kate Knibbs is a senior writer at WIRED, covering the human side of the generative AI boom and how new tech shapes the arts, entertainment, and media industries.
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