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Silicon Valley artist Danielle Baskin launches Moonlight, an online tarot platform
Bay Area artist Danielle Baskin is not a first-time founder – but this is the first time she’s started a tech company that isn’t a performance art piece,
Bay Area artist Danielle Baskin is not a first-time founder – but this is the first time she’s started a tech company that isn’t a performance art piece, or an elaborate joke. If you’re not a tarot expert, there’s a built-in handbook inside the app, but the descriptions are pretty open-ended – “I just put in the most minimalist keywords, so you could project your own meanings onto it,” Baskin said. Given her history of poking fun at Silicon Valley – she sold blonde wigs and “blood energy drinks” outside of the courtroom at Elizabeth Holmes’ trial, and she was behind the TouchBase trading cards, which treated venture capitalists like baseball players – she wasn’t sure if investors would take her seriously.
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