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Sims 4 continues to expand representation in gaming with the Play in Color campaign
Maxis launches the Play in Color campaign, a collaboration to improve representation of black people in The Sims 4.
The early stages of the campaign include a short documentary film and a new range of hair colors developed alongside Dark & Lovely. “We’re thrilled to be teaming up again to have her as a key part of this campaign as we showcase and advocate for the importance of Black hairstyles in our virtual worlds as much as our real one.” Executive Producer on The Sims 4 Phillip Ring has even presented their strategies to games industry leaders to share the lessons learned.
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