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Singapore's Likee Is an Unlikely Winner of the TikTok Ban


After a US law temporarily forced Americans to find a new home for their short-video habit, TikTok clone Likee saw a surge in usage.

People in the US could not access TikTok for about 14 hours on late Saturday into Sunday after a federal law aimed at curbing China’s alleged influence over the app went into effect and triggered an unprecedented incident of internet censorship in a country that prizes free expression. Estimates from Apptopia, another company that studies the app industry, show that for months, Likee recorded less than 10,000 downloads per day in the US before jumping to nearly 167,000 on Sunday and about 286,000 on Monday. Joyy does not break out Likee’s financials, but it and some of its other sibling apps collectively generated about $73 million in sales during last year’s third quarter from advertising and user purchases.

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