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Siro lands $50M to expand its AI-powered coaching for sales reps
A startup called Siro has raised $50 million to expand its AI-powered coaching app for sales reps.
The company on Wednesday announced it has secured $50 million in a Series B round led by SignalFire with participation from Dick Costolo and Adam Bain’s VC firm 01 Advisors. Wayne Hu, a partner at SignalFire, said that the VC firm always wants to invest in companies that have a strong business advantage in data for particular segments. “Siro’s solution is helping digitize the ‘dark matter’ of offline conversations comprising field sales engagements, which has broad extensibility across verticals and depth in downstream actions that can be instrumented from this data, such as customer and product insights,” he told TechCrunch via email.
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