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Sitch’s new dating app fuses human matchmaking and AI
Can AI improve the dating app market? A new dating app called Sitch aims to find out by leveraging human expertise in matchmaking to power its AI model.
Sitch aims to take a more thoughtful approach with its onboarding process and uses large language models (LLMs) to bring a human matchmaker’s expertise to the dating app experience, helping people find potential matches without swiping. Image Credits: SitchMullaji, a Stanford Business School grad, has worked on various dating and education-related projects, including being involved with Bumble’s launch in India. “A lot of the dating apps behave similarly to mobile games, where they are trying to extend your attention or gamify the user experience in order to engage more because it leads to more sales,” she added.
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