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Slackers
A decade under the influence.
When it became clear to then-CEO Stewart Butterfield in 2012 that Glitch didn’t have enough users to support a business, the company pivoted within weeks; it had built an internal communication software to coordinate the game. Slack moved on to a bigger beta with a company that was already using Skype chat heavily as a work tool: Rdio, a hip streaming music service that was competing with Spotify at the time. Slack tested out these products to see what didn’t work with them and discovered two things they could improve on: notifications and keeping a person’s place when they switched between mobile and desktop.
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