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Slew of deepfake video adverts of Sunak on Facebook raises alarm over AI risk to election
Research finds more than 100 paid ads impersonating PM were promoted on social media platform in last month
More than 100 deepfake video advertisements impersonating Rishi Sunak were paid to be promoted on Facebook in the last month alone, according to research that has raised alarm about the risk AI poses before the general election. They include one with faked footage of a BBC newsreader, Sarah Campbell, appearing to read out breaking news that falsely claims a scandal has erupted around Sunak secretly earning “colossal sums from a project that was initially intended for ordinary citizens”. The research was carried out by Fenimore Harper, a communications company set up by Marcus Beard, a former Downing Street official who headed No 10’s response to countering conspiracy theories during the Covid crisis.
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