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Slim iPhone Air could be a design win for Apple, analysts say
Analysts said the iPhone Air could help Apple win back customers in China. Read more at straitstimes.com. Read more at straitstimes.com.
CUPERTINO, California – Apple chief executive officer Tim Cook appeared to be channelling his predecessor and design genius Steve Jobs on Sept 9 when he unveiled the iPhone Air, the company’s slimmest handset yet and the biggest change in eight years to a line-up that fans and analysts complained was stagnating. The launches brought no new announcements, however, on artificial intelligence features to help Apple close the gap with the likes of Alphabet’s Google, which showcases the capabilities of its Gemini AI technology in its flagship phones. “We don’t expect the iPhone Air to deliver a major sales boost, as Apple compromised on battery life, cameras, and audio to achieve the slimmer design, features crucial to consumers,” said Mr Will Wong, senior smartphone analyst at research firm IDC.
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