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Smart pepper spray startup 444 is back at CES with a major partnership deal
A year ago, at CES, I broke out the snark-hammer at 444, a startup that was trying to make a 'smart' pepper spray device. I came across the same company
The company hastens to share that even if you forget to charge the device, the Mace part still works – that’s fully mechanical – although obviously the GPS alert system to your support circle wouldn’t be activated. For an additional subscription, the app will connect you to a 24-hour emergency hotline which will then direct you to local authorities, whether that’s police dispatchers or campus security.” The spray is the most advanced of its kind and we believe the most significant release in the industry in decades,” Sanjay Singh, Chairman and CEO of Mace Brand wrote in a press statement.
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