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Smart ring maker Oura’s CEO addresses recent backlash, says future is a ‘cloud of wearables’
Oura CEO Tom Hale addresses viral backlash, talks about future of the smart ring maker.
At the Fortune Brainstorm Tech conference on Monday, Hale’s interview started off with a bang with his outright denial that the company was sharing user data with the government. Hale had already gone online to address the misleading reports and subsequent PR backlash, assuring users in his first-ever TikTok video that the company didn’t sell their data to third parties “without your explicit consent.” Instead, Hale explained that Oura had acquired a company last year that had a SaaS (software-as-a-service) relationship with Palantir — meaning a business contract rather than a data-sharing agreement.
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