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Smart rings are meant to be invisible, and that’s the problem
Samsung is building a smart ring, Apple might join in too, but neither are likely to succeed.
Sometimes, you’re in bed and the glow from your smart ring’s optical heart rate sensor creeps into your peripheral vision. Both Apple and Samsung have dedicated health-tracking apps and it’s likely whoever buys one of these will have one fewer reason to switch providers in future. Smart rings cater to a small market, albeit one that big tech could dominate with very little time and effort.
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