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Smart sous vide cooker to start charging $2/month for 10-year-old companion app
“You’ve just lost a LONGTIME and very faithful customer."
Anova, a company that sells smart sous vide cookers, is getting backlash from customers after announcing that it will soon charge a subscription fee for the device's companion app. According to Svajian, the subscription fees are necessary so Anova can "continue delivering the exceptional service and innovative recipes" and "maintain and enhance the app, ensuring it remains a valuable resource.” Changing or removing features of a tech gadget people have already purchased is a risky move that can anger customers who have paid for a device they expected to work a certain way indefinitely.
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