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Smart TVs are like “a digital Trojan Horse” in people’s homes
48-page report citing Ars Technica urges FTC, FCC investigate connected TV data harvesting. Gen AI, potentially racially discrimniatory practices head concerns.
Some AI tools can generate several versions of the same CTV ad — swapping the actor’s clothing and voiceover elements like store locations, local deals, promo codes, and more — and can create up to thousands of personalized iterations in just a few seconds. Speaking to Ars Technica, report co-author Chester shared concerns that generative AI techniques for harvesting data from streamers will grow without checks, "making regulation much harder." They also request that antitrust regulators delve deeply into the business practices of CTV players like Amazon, Comcast, and Disney to help build "competition and diversity in the digital and connected TV marketplace."
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