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SmartLess is leaving Amazon for $100 million
The popular interview podcast hosted by Will Arnett, Jason Bateman, and Sean Hayes is leaving Amazon and joining SiriusXM.
The three-year deal cost the satellite radio giant a total of $100 million, anonymous sources told Bloomberg, and brings the popular hosts into SiriusXM’s celebrity-packed roster, which includes Howard Stern, Kevin Hart, and Conan O’Brien. Companies have since reversed course, sometimes opting for deals that secure perks like bonus or ad-free content for their subscribers in lieu of total exclusivity. In the case of SiriusXM and SmartLess, exclusive access to its entire podcast library is one additional perk the satellite radio giant can give its subscribers without completely limiting the show’s growth.
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