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Smartphones now 'most used screen' for watching new video content
A new study has found that smartphones are now the “most used screen” for watching new video content, ahead of televisions.
It continues that the gap between the two screen types is more exaggerated among younger viewers, many of whom already consider their smartphones as their go-to for watching content. One possible consequence of the behavioural shift is that younger audiences are now spending less time watching TV and movies, with gaming, “non-premium” video and social media all taking a larger slice of their attention. Television shows and movies now account for 32% of screen time for 13-24 year-olds, in comparison with 59% for viewers over the age of 35.
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