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Snack Makers Are Removing Fake Colors From Processed Foods
"PepsiCo is launching a new product, Simply Ruffles Hot & Spicy, which uses natural ingredients like tomato powder and red chile pepper instead of artificial dyes," reports Bloomberg. But it's part of a larger trend: In one of the final acts of President Joe Biden's administration, the U.S. Fo...
"PepsiCo is launching a new product, Simply Ruffles Hot & Spicy, which uses natural ingredients like tomato powder and red chile pepper instead of artificial dyes," reports Bloomberg. The criticism follows what health advocates have been saying for years: The synthetic colors add nothing to taste, nutritional value or shelf life but make unhealthy foods more visually appealing. But there's also been some success stories: In 2016, Kraft Heinz Foods Co. announced that it'd made good on an earlier promise to get artificial dyes out of its recip e — and apparently, nobody noticed.
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