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Snap introduces AI Video Lenses powered by its in-house generative model
Snapchat is introducing its first ever video generative AI Lenses, the company told TechCrunch exclusively.
“These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format,” the company wrote in a blog post. “We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters create.” As Snapchat notes, it makes sense for the company to bring generative AI to Lenses, given that it’s a format users have embraced for years.
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