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Snap is looking to unify user experience across Spotlight and Stories
On the Q3 2024 earnings call, CEO Evan Spiegel said the company is taking a few steps this year to fuel growth.
These include unifying experience across Stories and Spotlight, improving ad interactions across platforms, and increasing engagement and user growth in North America and Europe. “I do think we’ll be able to continue to extend those benefits to advertisers in this unified experience, and our very high levels of brand safety, I think, are a real differentiator for us.” “In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth over time, we have made the difficult decision to restructure our team,” the company said in an SEC filing.
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