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Snap is redesigning Snapchat and adding new AI powers
Snap is adding a new slate of generative AI-powered features as it begins testing a larger redesign of Snapchat
The new AI capabilities arrive as Snap is starting to test a larger redesign of its app that’s meant to make Snapchat, long criticized for a confusing interface, simpler and more intuitive. While the current iteration of Snapchat has five distinct sections, the “simplified” version will have just three, including the camera, which will still be the first screen users see upon launching the app. Snap has struggled with major redesigns in the past and the company says it intends to roll out the new look slowly, with only a small number of users getting the update to start.
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