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Snap says TikTok uncertainty benefited its business
During Snap's fourth-quarter earnings call on Tuesday, CEO Evan Spiegel said that the uncertainty surrounding TikTok's future has positively affected its During Snap's earnings call, CEO Evan Spiegel said the uncertainty surrounding TikTok's future has positively impacted its business.
During Snap’s fourth-quarter earnings call on Tuesday, CEO Evan Spiegel said that the uncertainty surrounding TikTok’s future has positively affected its business. Among the appealing features that attract users to Snapchat is Spotlight, which serves as the company’s alternative to TikTok. The uncertainty surrounding TikTok has not only benefited Snap but has also affected the broader social media landscape, with several apps, including the Chinese-owned RedNote, YouTube, and Meta seeing boosts in user engagement.
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