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Snap says total watch time on its TikTok competitor increased more than 125%
As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125%.
As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. The company says it has built more advanced ranking models over the past year that are driving improvements in content engagement. However, Meta’s shares plunged on weak revenue guidance and plans to invest “aggressively” in AI.
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