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Snap will expand ad revenue sharing to creators on Spotlight

Snap announced a new monetization program that will allow the app’s influencers to make money from Spotlight videos that are one minute or longer by earning a share of their content's ad revenue.

The company announced a new monetization program that will allow the app’s influencers to make money from Spotlight videos that are one minute or longer by earning a share of their content's ad revenue. In its announcement, Snap notes that Spotlight viewership is “up 25% year-over-year” and that “there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories.” And while the app is known primarily for its private messaging features, the company says that the number of people posting publicly has “more than tripled” in the last year, and that it will be “evolving and expanding the total rewards available to creators” going forward.

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