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Snapchat abandons plans for a simplified version of its app
As part of its Q1 2025 earnings release, Snap said it's scrapping plans for a simplified version of its app.
Instead of continuing to test the simplified version, the social network is now going to begin experimenting with a “refined five-tab interface” that keeps all of the app’s existing tabs and makes it easier to access Spotlight. “Our most engaged Snapchatters consistently demonstrated a preference for a five-tab layout, favoring the familiarity of tile-based content discovery and a dedicated Map tab,” Snap said in its letter to investors. “Informed by these insights, we have begun testing a refined five-tab interface that combines the best of both approaches: bringing more Stories to the messaging experience and adding easier access to Spotlight, now placed directly to the right of the Camera.”
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