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Snapchat adds a new subscription tier for Lenses
Snapchat has added a new layer to its paid offerings centered on augmented reality features.
The Lens+ subscription combines the existing Snapchat+ monthly plan with more access to "hundreds of Lenses and AR experiences that let you play, create, and share Snaps with friends in whole new ways." A representative from the business confirmed to TechCrunch that the launch of Lens+ will not see any Lenses that were previously free placed behind a paywall. Already this year, the company debuted generative AI video Lenses for Premium subscribers and released a standalone app for any user to create their own effects.
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