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Snapchat introduces a unified monetization program for creators

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for both content posted to Stories and

Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts. “With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories,” the company wrote in a blog post. YouTube also rolled out ad revenue sharing for Shorts creators to better compete with TikTok last year.

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