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Snapchat is going to put ads next to messages from your friends
For the first time, “Sponsored Snap” ads will appear in the main Chat tab of Snapchat.
Despite now reaching over 850 million monthly users globally, Snap’s ads business is still tiny compared to its biggest competitors, including Meta. “The growth of our digital advertising business is one of the most important inputs to our long term revenue potential, and investors are concerned that we aren’t growing faster,” writes Spiegel in his memo, which is timed to the company’s 13-year anniversary. He writes that Snap will also start letting advertisers pay to promote places in its Map tab, where Snapchat users can see the whereabouts of their friends.
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