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Snapchat Is Going To Put Ads Next To Messages From Friends

Snapchat will soon start "experimenting" with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel. From a report: These "Sponsored Snaps" from brands will appear as unread messages in Snapchat's main Chat tab, implying that they'll sit above messages from a pe...

Snapchat will soon start "experimenting" with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel. From a report: These "Sponsored Snaps" from brands will appear as unread messages in Snapchat's main Chat tab, implying that they'll sit above messages from a person's contacts until they're acted on. In an employee memo also posted on the company's website, Spiegel says that Sponsored Snaps will appear âoewithout a push notification, and opening the message is optional."

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