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Snapchat is overhauling how influencers earn money on the platform
The program places ads in Stories and Spotlight content.
Snapchat is tweaking how people earn money on the platform by introducing a new, unified monetization program. To be eligible to earn money through Spotlight, for example, creators previously needed things like a public profile, 1,000 followers, and 10,000 video views. On YouTube, Shorts creators earn money via ad revenue — a move by the company to meaningfully compete with TikTok.
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