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Snapchat launches new AR and ML tools for brands and advertisers

Snapchat announced new AR and ML tools that will help brands and advertisers reach users on the social network with interactive experiences.

At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Snapchat told TechCrunch that with this new capability, brands can provide a simple text or image prompt to generate a unique ML model that can add realistic face effects to a Lens.

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