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Snapchat now has a standalone app for making gen AI augmented reality effects

Snap is allowing users to make their own augmented reality lenses for Snapchat with a new standalone app that uses AI prompts to generate effects.

Snap is introducing a new version of its Lens Studio software that allows anyone to create AR lenses through text prompts and other simple editing tools, and publish them directly to Snapchat. You can also make simpler face-altering filters that don't rely as heavily AI but take advantage of popular Snapchat effects like face cutouts or Bitmoji animations. More recently, Snap has focused on big-name developers to make glasses-ready effects, but the company has previously leaned on Lens Creators to come up with interesting use cases for AR glasses.

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