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Snapchat rolls out a new $8.99 Lens+ subscription tier


Snapchat is launching a new Snapchat+ tier called "Lens+," the company announced on Wednesday.

A Snap spokesperson told TechCrunch in an email that the company won’t be gating any Lenses that have previously been available for free. The company said at the time that the uptick was driven by the growth of its Snapchat+ subscription service, along with progress that it had made with its advertising solutions. By launching another subscription tier, Snap is looking to grow its revenue even more by locking its more advanced Lenses and AR experiences behind a paywall.

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