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Snapchat rolls out Sponsored AI Lenses for brands
Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands
While Snapchat has offered brands the opportunity to pay for sponsored lenses on the platform for years, now they can leverage AI-generated experiences powered by Snap’s proprietary generative AI technology. Image Credits: Snap“Over the past two years, we’ve refined our generative AI technology to make high-quality creative execution fast and efficient,” the company said in a blog post. In February, Snap unveiled an AI text-to-image research model for mobile devices that will power some of Snapchat’s features in the coming month.
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