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Snappy acquires swag-gifting startup Covver as it seeks to roll-up players
It’s now broadly accepted that customers and employees who receive corporate gifts end up appreciating the brand much more, and for not a lot of outlay.
One market player, the New York-based Snappy, which has raised over $125 million to date, is now acquiring Covver, a corporate merchandise gifting platform. Snappy was first launched on TechCrunch back in 2016 as a consumer app, and bootstrapped its progress until it eventually raised from investors including Notable Capital, Hearst Ventures, Qumra, 83 North, and other VCs. He has interviewed Tony Blair, Dmitry Medvedev, Kevin Spacey, Lily Cole, Pavel Durov, Jimmy Wales, and many other tech leaders and celebrities.
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