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So long, Jabra earbuds, it's not your fault

Jabra isn't making earbuds anymore, but the company still built a respectable legacy.

Shortly after revealing two new products in its Elite lineup this week, parent company GN announced that it was shutting down its consumer earbud business to focus on other audio devices. Jabra seemed to carve out a niche for itself with earbuds that offered a full set of features at prices below its main rivals like Apple, Bose and Sony. Jabra’s follow-up, the Elite 75t, was what I described as “the leap from good to great.” But even then, the 75t lacked active noise cancellation (ANC) despite a smaller, more comfortable design, improved sound and longer battery life.

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