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Social media platforms are not built for this
We have simultaneously too much and too little information.
Influencers broke from their regular cadence of content to film themselves packing up a suitcase for evacuation; nameless accounts shared footage from streets I didn’t recognize, showcasing the devastation; freshly created profiles asked for help locating their lost pets. So far, there’s not the same risk-taking-for-viral-content dynamic at play with the fires in Southern California, but the overall experience is not that different: a random infotainment feed where a video of a person losing nearly every earthly possession is followed directly by someone testing a new makeup product. Instagram search, on the other hand, is a chaotic mixture of user-generated infographics, grainy pictures of the fires that have been screenshotted and reuploaded multiple times, and distasteful selfies from bodybuilders wishing LA well.
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