Get the latest tech news

Socks, Lies, and Accessibility

Global Accessibility Awareness Day (GAAD) is around the corner. Looking back at last year, I found some troubling things people in this field should be aware of. Because they're likely to be repeated.

The unfortunate uses of the #GAAD hashtags weren't limited to companies paying lip service to a day that their PR and marketing departments failed to fully comprehend. Given the timing, if (1) that did actually happen and someone new is running that part of the circus, and (2) accessiBe had anything to do with employing a bunch of sock puppets to pollute the conversations during last year's GAAD, then this would be one of their first acts in this role. This article was updated on 18 April 2024 (one week after publication) to include a message received from one of accessiBe's customers stating that no incentives were offered for participation in their GAAD 2023 social media marketing initiative.

Get the Android app